Simón Londoño S.

the studio

Based in Cali, Colombia, Simón Londoño Studio is an interdisciplinary Design and Communication firm that has specialized in creating commercial brands since 2018. We craft strategic brands with meaningful messages and powerful visual identities for companies and projects aiming to deliver value to their audiences and make a social impact. Our goal is to create designs that are beautiful, clear, and unforgettable.

The studio has designed more than 150 visual identitites for brands all over the world with more than 10 countries.

Main Services

1. Brand Strategy and DNA

2. Brand Identity

3. Naming
4. Trademarks and Logotypes

5. Packaging

6. Print Design

7. Web Design

8. Enviromental Graphics
9. Commercial Illustration and Lettering

About Simón

Simón Londoño is an art director and graphic designer born in Medellín, Colombia, and founder of Simón Londoño Studio, established in 2018. He studied Visual Communication Design at the Javeriana University of Cali, where he currently lives and works.

His work has earned 8 design awards in branding, graphic design, and packaging, including the Gold Award at Anuaria Colombia 2025, Bronze LAD Award 2024, Gold and Platinum Awards for Design and Architecture in 2024 and 2023, and Clap Platinum Awards in 2022 and 2020. He was named Young Talent at the Latin American Design Festival 2019 and won the inaugural Illustration Salon of Bacánika magazine in 2014. His projects were recognized among the best at the sixth and seventh Latin American Typography Biennial, Tipos Latinos, in 2014 and 2016.

He has been nominated for Colombia's prestigious Lápiz de Acero design awards in 2025, 2023, and 2017 in the visual identity category. His work was also shortlisted for The Communication Arts Competition and the Latin American Design Awards in 2018 and 2022. Additionally, he received five nominations for the Clap Awards and four nominations for the Anuaria awards in 2021.

Simón teaches at DOMESTIKA, where he offers his course "Digital Lettering for a Visual Identity" He also served as a university professor at the Javeriana University for seven years. His work appears in publications including "Domestika: Young Talent" (2020), "Optimum Type: Custom Typography and Application" (Sandu Publishing, 2020), and "Freestyle, Illustration in Urban Fashion" (Sandu Publishing, 2018).

Featured Clients