Simón Londoño S.

the studio

Based in Cali, Colombia, Simón Londoño Studio is an interdisciplinary design and communication firm specializing in commercial brand creation since 2018. We craft strategic brands with meaningful messages and powerful visual identities for companies and projects that aim to deliver value to their audiences and create social impact. Our goal is to design beautiful, clear, and unforgettable work.

The studio has created over 150 visual identities for brands across more than 10 countries worldwide.

Main Services

We specialize in brand identity for services, products and organizations, so imagine all the touchpoint your brand could live in:

1. Brand Strategy and DNA

2. Brand Identity

3. Naming
4. Trademarks and Logotypes

5. Packaging

6. Print Design

7. Web Design

8. Enviromental Graphics
9. Commercial Illustration and Lettering

Simón Londoño

Simón Londoño is an art director and graphic designer from Medellín, Colombia, and the founder of Simón Londoño Studio, established in 2018. Based in Cali, where he studied Visual Communication Design at Javeriana University, he has built a career dedicated to shaping brand identities through design, strategy, and creativity.

With over a decade of experience, his work spans branding, packaging, and visual identity projects that showcase images as powerful intangible assets capable of elevating products, services, and organizations. For him, design goes beyond problem-solving which creates beauty and builds meaningful connections between brands and their audiences.

His projects have earned significant international recognition, including the Gold Award at Anuaria Colombia, Bronze at the Latin American Design Awards, Gold and Platinum at the Design and Architecture Awards, and multiple Clap Awards including 2 Platinum. Named Young Talent at the Latin American Design Festival (2019), he won Bacánika magazine's inaugural Illustration Salon (2013) and was selected for the Latin American Typography Biennial, Tipos Latinos (2014 and 2016). He has been nominated several times for Colombia's prestigious Lápiz de Acero awards (2017, 2023, 2025) and shortlisted at competitions like Communication Arts (2025, 2022) and the Latin American Design Awards. His work continues to gain recognition from institutions and publications worldwide, solidifying his presence on the international design scene.

Beyond his practice, Simón shares his vision through teaching. He created the course Digital Lettering for a Visual Identity on DOMESTIKA and served as a professor at Javeriana University for seven years. His projects and ideas have been featured in books such as Domestika: Young Talent (2020), Optimum Type: Custom Typography and Application (Sandu Publishing, 2020), and Freestyle, Illustration in Urban Fashion (Sandu Publishing, 2018).

Today, from his studio, he leads projects that blend strategy, craft, and aesthetics, always with the conviction that design is a powerful tool to add value, facilitate connection, and beautify the world.

the CREATIVE team