the studio
Based in Cali, Colombia, Simón Londoño Studio is an interdisciplinary design and communication firm specializing in commercial brand creation since 2018. We craft strategic brands with meaningful messages and powerful visual identities for companies and projects that aim to deliver value to their audiences and create social impact. Our goal is to design beautiful, clear, and unforgettable work.
The studio has created over 150 visual identities for brands across more than 10 countries worldwide.
Main Services
We specialize in brand identity for services, products and organizations, so imagine all the touchpoint your brand could live in:
1. Brand Strategy and DNA
2. Brand Identity
3. Naming
4. Trademarks and Logotypes
4. Trademarks and Logotypes
5. Packaging
6. Print Design
7. Web Design
8. Enviromental Graphics
9. Commercial Illustration and Lettering
9. Commercial Illustration and Lettering
Simón Londoño
Simón Londoño is an art director and graphic designer from Medellín, Colombia, and the founder of Simón Londoño Studio, established in 2018. Based in Cali, where he studied Visual Communication Design at Javeriana University, he has built a career dedicated to shaping brand identities through design, strategy, and creativity.
With over a decade of experience, his work spans branding, packaging, and visual identity projects that showcase images as powerful intangible assets capable of elevating products, services, and organizations. For him, design goes beyond problem-solving which creates beauty and builds meaningful connections between brands and their audiences.
His projects have earned significant international recognition, including the Gold Award at Anuaria Colombia, Bronze at the Latin American Design Awards, Gold and Platinum at the Design and Architecture Awards, and multiple Clap Awards including 2 Platinum. Named Young Talent at the Latin American Design Festival (2019), he won Bacánika magazine's inaugural Illustration Salon (2013) and was selected for the Latin American Typography Biennial, Tipos Latinos (2014 and 2016). He has been nominated several times for Colombia's prestigious Lápiz de Acero awards (2017, 2023, 2025) and shortlisted at competitions like Communication Arts (2025, 2022) and the Latin American Design Awards. His work continues to gain recognition from institutions and publications worldwide, solidifying his presence on the international design scene.
Beyond his practice, Simón shares his vision through teaching. He created the course Digital Lettering for a Visual Identity on DOMESTIKA and served as a professor at Javeriana University for seven years. His projects and ideas have been featured in books such as Domestika: Young Talent (2020), Optimum Type: Custom Typography and Application (Sandu Publishing, 2020), and Freestyle, Illustration in Urban Fashion (Sandu Publishing, 2018).
Today, from his studio, he leads projects that blend strategy, craft, and aesthetics, always with the conviction that design is a powerful tool to add value, facilitate connection, and beautify the world.
the CREATIVE team
Gabriela Gutiérrez
Project Manajer
Visual Communication Design
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Javeriana University
María Isabel Fiagá
Graphic Designer
Graphic Design
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Boyacá University
Ava Fernández
Graphic Designer
Graphic Design
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Autónoma de Occidente University
Daniela Díaz
Strategist / Copywritter
Antropology
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ICESI University
Featured Clients
AwardS
2025
Silver Winner - Latin American Design Awards
Typography - Integrated
Gold Winner - Anuaria Colombia Award
Best Corporate Identity Application
2024
Bronze Winner - Latin American Design Awards
Branding - Brand expression in print
Gold Winner - Architecture and Design Awards
Brand and corporate identity design - ADC Community
2023
Platinum Winner - Arqchitecture and Design Awards
Brand identity design built - ADC Community
Platinum Clap Award
Best brand design
2022
Platinum Clap Award
Best trademark design
2020
Platinum Clap Award
Best Advertising Campaign Illustration
2019
Best Young Talent
Latin American Design Festival
Latin American Design Festival
2014
Bacánika Visual Saloon
1st place Best illustration award
1st place Best illustration award
LECTURES
2025
XVI Design, Communication and Culture Simposyum
FADP University - Cali, Col.
2024
2nd Brandiosas Branday
Mexico (Online).
Bogotá, Col.
Entrevistas Bellas Artes
Bellas Artes University - Cali, Col.
Festival Internacional de la Imagen
Caldas University, Jorge Tadeo University - Manizales, Col.
2023
ENFOQUE - 10th Congress
CETYS University - Mexico (Online).
2022
Vertice Fest
Rafael Landivar University - Guatemala City (Online).
ENFOQUE - 10th Congress
CETYS University - Mexico (Online).
2021
Students Design Festival
ICESI University - Cali, Col.
2019
O.S Talks
O.S Talks
Linz, Austria.
Latin American Design Festival (Young Talent)
Lima, Perú.
Lima, Perú.
4th Design Congress
Design & Development University (UDI). - Bucaramanga, Col.
2018
Designs Meet Up. Yuxi Global
Medellín, Col.
2017
ESDITEC Technology Design School
Medellín, Col.
Medellín, Col.
2016
Tipos Latinos 2016
Tipos Latinos 2016
CasaTinta - Bogotá, Col.
2015
Tipos Latinos Popayán 2015
Tipos Latinos Popayán 2015
Cauca University - Popayán, Col.
2014
Tipos Latinos 2014
National Printer - Bogotá, Col.
Exhibitions
Salón Visual
Bacánika, SOFA.
Bog, Col. 2018, 2017, 2015.
Tipos Latinos 2016
(7th Latinamerican Typography Biennale)
Moren than 30 countries
Tipos Latinos 2014
(6th Latinamerican Typography Biennale)
(6th Latinamerican Typography Biennale)
Moren than 30 countries
Typoday 2016
(University of Moratuwa, Sri Lanka)
Bangalore, India
On The WEB
Press / Publications
Domestika: Talento Jóven, Book
Domestika Publishing, 2020
Domestika Publishing, 2020
Optimum Type: Custom Typography and Application
Sandu Publishing. 2020
Freestyle, Illustration in Urban Fashion
Sandu Publishing. 2018
Domestika Portfolio Colombia — Young Talent 2020
Optimum Type — Custom Typography Design and Application
Freestyle — Illustrating Urban Fashion focuses on one distinct style of artwork on apparel: the simple line illustration.
Online Course
