![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/029d4e50-fcba-4b6c-917e-8530bab2037a_rw_1920.jpg?h=3035ff5f60036873c6780e39d5c433d2)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/3a0d5c60-0b68-4a97-a3f8-51af66aa04c9_rw_1920.jpg?h=83fba6f7f668e29edb83b2c5a315daa0)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/c8a37aa1-549e-4fea-95c8-03b36ddab069_rw_3840.jpg?h=2762fd11f02311ec6e947a55cf967068)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/f831d207-3fd5-41ce-8c8e-8634678b0990_rw_1920.jpg?h=66acca576a43cc2e81933228362a30e6)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/bd1ab781-40d6-43ed-b664-f3ca0bac9bd6_rw_1920.jpg?h=c75785e82de5df56e26123e602403ad0)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/aba68673-63ed-4c42-9ae1-88b298547066_rw_1920.jpg?h=cbc73171f36096da9b82f1bc84caf642)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/2896a343-b6a2-43fa-8193-e3778d0d6af1_rw_1920.jpg?h=3db935e334f2faae5f35efa03fb6510c)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/3a684174-1515-42ae-a515-951ad4ed77fd_rw_1920.jpg?h=f7df0446d3eedb304462ea4d79c93250)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/c44b3386-f9c8-445f-9295-2c1afdf96b81_rw_1920.jpg?h=22e670620eff0fbd5a3b23ec3a9aafba)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/20c38a85-36b7-4b7a-992d-3af479f857a4_rw_1920.jpg?h=03261674e5abb724b6375bee1ddbbd3d)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/c3e7f3b7-a6c5-4ebf-b565-060b654c993f_rw_1920.jpg?h=aebb3ebb4dda2bf5193a571cca99e2aa)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/0b29c19d-3f3d-4ac9-945f-5b303ac005a8_rw_1920.jpg?h=6147ad4f90b75e530dd7e0f52cdc3ae7)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/f03598c3-8ec2-49ed-a3cf-cdd177179bd5_rw_1920.jpg?h=88b1eac404297728deacc67ff15181ec)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/aaca9751-de22-4e63-9702-95815b8baa8e_rw_1920.jpg?h=a63fd37a30cc7c253e8ca8a6c62db9c3)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/b69fdbc4-53ca-40e1-9030-47343c4e09ba_rw_1920.jpg?h=77766b488722f88f6b1360ff679c50a2)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/7b88d535-6974-41b9-aa56-ac6f6c19dea6_rw_1920.jpg?h=296b179619f3ec066c205f23807d8a15)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/9143138a-097f-4b13-9885-a2d183de0512_rw_1920.jpg?h=2a796f7627f453c2023939906bff9a3c)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/1df5a866-afbc-452e-b16e-2e63a9e20b2e_rw_1920.jpg?h=070de304bdfd3362e3ff9393daa6d563)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/ff168943-ab2a-4817-bc44-3316d362daf6_rw_1920.jpg?h=90fc3077af24f6d5485a40cb1aae844f)
![](https://cdn.myportfolio.com/0bdcbd39-b34d-41eb-a406-43437ec6f89f/402714a2-492f-4365-b355-f849c395bc2b_rw_1920.jpg?h=ce61588f8ab0a238d58b47feb070f5ad)
Branding and packaging development for Zanara, a new product launched in 2020 by Toning SA, a company dedicated for more than 40 years to integral, healthy and nutritious cereal-based food from Valle del Cauca, Colombia. Zanara is a fresh, simple, healthy and natural food line which provides practicality in everyday life feeding with a complete diet, high protein content, without preservatives, additives or sugars, for individuals, athletes, families, children and young people. It was born as a launching project in the middle of a great commercial diversication plan of the company as the first product with its own identity within this new brand architecture. We created a brand that, at first glance, looked neutral to harmonize with the other products of the company and compete with products from other brands. I tried to keep it fresh, with a natural mood that focuses on the product´s esentials with Illustrations and letters shapes drawn by hand emulating the woodcut etching for a kind and very close identity for the audience. Photography: Andrés Araújo