San Camilo - Special Coffee
San Camilo is a special coffee brand from Colombia, which cares about delivering the best results of each harvest in an excellent drink. Dedicated to awake the love for coffee beverages that is asleep in every person through a product that yet feels Colombian. For several years San Camilo has been creating opportunities so that special and top quality coffee is available to those who seek to consume a drink from their country, by preserving the main notes of the different beverage’s origins. -- We worked on a strong and powerful identity and packaging, providing a n industrial tone from the letter shapes and inspired in the aesthetics behind the machines and tools used in the beverage´s production process. System of organic shaped illustrations based on nature, that would provide a narrative to the brand and talk about its relationship with the land where the product is planted, harvested and roasted; the ecosystems and the Colombian fauna and flora. The magic behind the aroma of its notes and the quality behind its flavor. For packaging we used “earth-pact” paper, produced in Colombia from the sugar cane’s fiber remaining from the sugar and alcohol production process, with no tree is deforested to produce it. Vegetal-based inks with no chemical substances associated, aiming to not harming the user’s health or the food and beverage in it. Classic printing method such as hot stamping letterpres with cooper foils are also used in the process.
Branding, Typography, Packaging
