Business dedicated to street gastronomy, with pizzas and sandwiches as main products, typical ingredients of the region in its recipes such as tropical fruits or cuts of meat; All made by Paolo's hand, the best pizza maker in the neighborhood and also an amateur skater.
The brand is inspired by the act of "taking risks", a concept wrapped in its slogan and promise of value, summarized in a phrase from Colombian's slang and represented with extreme sports such as surfing and skateboarding, punk rock, tattoos traditional American and Mexican; combining fear with humor to generate a fresh, street and unpretentious brand.
"Pizza is not a crime", "The best in the neighborhood", "Eat pizza die young", "Pizza or fear?".
Project photogrphy: Andrés Araujo