The brewing company is located at the outside of Neuquén Argentina, a beautiful city surrounded by imposings mountains, filled with wite snow and the dark green of pines woods, lakes and beer. So we took the inspiration in the slow life, the cabins styles, the wood and the grpahics aesthetics found in the country's streets.
Based in Fileteado Porteño, traditional lettering style found in country's main cities, the logotype was drawn and created by hand, looking to feel Argentinan but industrial and global at the same time. Elegant, shoking, kind of vintage, ornamental, industrial and strong. The soul of Neuquén's cold mountains and deep dark woods.
Main symbol simply describes the high flavor in the beverages, created with so deliciuos hops that it tastetd like a flowered elixir, where flavor and fragances would grow up like the most beautiful hops plants, like a flowered hop.
The monogram was also hand-drawn