Mercado Musical del Pacífico.

Pacifical music market is a buying and selling musicians and music bands stage that is made every year in Cali city, Colombia. Uniting all music industry such as sponsors, promoters, music festivals, music labels, producers and musicians for exchange ideas and business.

The Colombian pacific region y very diverse so in the brand identity development we aimed to represent it as a multicultural ocean which stains every musician with colours, style, and personality with loudy, armonic and vibrant sounds no matter the genre.




Creative Direction, Lettering & Design
Simón Londoño Sierra

Art Direction & Design
Juan C. Castillo

Executive Direction & Design
Isabela Cedeño


​​​​​​​Photography & Video
Nestor Betancourt
Juan C. Castillo

Animation & Video Post Production





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